The Chevrolet Silverado is a household nameplate, earning awards and recognition left and right. Now, Chevrolet is announcing an all-new marketing campaign for the 2019 Silverado. This ad campaign is widespread and inclusive, reaching out to a variety of markets across the country.
Chevy is pulling out all the stops for the Silverado ad campaign. Some key elements going into the campaign include:
- Three short films that will air online, on TV, and in theaters
- Online advertisements on sites such as Amazon, YouTube, and CNN
- An appearance on “Jimmy Kimmel Live!”
- Creating exclusive Spanish-speaking advertisements
The primary focus of the campaign will be on Chevy’s three short films. The first, called “A Little Bit Country, A Little Bit Rock ‘n Roll” focuses on the diversity of Chevy Silverado drivers throughout the United States. The 60-second commercial premiered during the College Football Playoff National Championship.
Paul Edwards, the U.S. Vice President of Chevrolet Marketing, said that the campaign is working to engage customers in every way possible. “In today’s hyper-connected, always-on society, we knew the all-new Silverado launch campaign needed to be bold, engaging, and comprehensive to break through the clutter while staying true to the brand’s values and overall advertising approach.” Edwards went on to say by creating partnerships with businesses in many different markets, Chevrolet could reach a much larger audience.
Learn more about the all-new 2019 Chevrolet Silverado at Lowe Chevy.